There is a treasure for you at the end of the rainbow
These words the fairy spoke to the baby before she disappeared. When he was old enough the man looked for this treasure in the whole world. He travelled from country to country, he looked for jewels in the mountains, he digged for gold in the rivers and dived to the seabottom for sunken ships. *
This fairy tale may be compared to Mr. Josef Gschwandtner‘s worldwide search for the best confectionary. Over the years a great range of sweets arised out of 50 brands like Bazooka, Fizzers or Tico Pop, that children of today still love as much as generations before them.
* (from „The Treasure at the End of the Rainbow”, Norwegian Fairytale)